Posted by DGN Bret McKeand
Public Image Committee offers assistance to clubs during virtual discussions
The District 5495 Public Image Committee has announced plans to conduct virtual “office hours” to assist clubs and their members with a variety of public image and branding issues.
The Zoom conference programs will be conducted 7 p.m. The following topics will be offered:
Nov. 5: Social Media/Club Runner Makeover
Public Image Committee member Sharee Sheets will lead a discussion on how better use your social media platforms to promote Rotary and how to brand your efforts correctly.
November 17: The Rotary Logo and creating People of Action ads.
Conducted by DGE Bret McKeand, the program will explain the proper use of the Rotary logo and how to use the Rotary Brand Center to create a club logo and People of Action ads.
Nov. 19: Promoting your club and events
Public Image Committee member Mike Flores will lead a discussion on how to promote your club and its events. Topics include writing a press release, contacting local media and more.
Dec. 10: Make better use of Your Club Runner site
Public Image Committee member Angel Aguirre will offer tips and suggestions on how to spruce up Club Runner to better promote your club and its activities. There is no charge to attend any of the talks, but reservations are required. Visit the district calendar to register for a specific program. Once a reservation is made, attendees will be sent a Zoom invitation.
Additional programs and topics will be added in the future. Questions or suggestions for topics are welcome. Email Bret McKeand at
The district has recently updated its Public Image information at the district website. Downloadable documents, logos and other helpful information may be found at www.rotary5495.orgunder the “Education” tab.