The guide explains the process of creating a membership development plan and provides strategies and tools you can use to attract and engage new members. 
 
It also includes information about sponsoring new clubs and reviews the membership resources that are available through Rotary. As you work through
this guide, you will evaluate your club’s membership trends, create strategies for attracting new members, and develop programs that focus on member
engagement as a method to increase your club’s membership retention rate.

Finally, we’ve included a worksheet composed of checklists of concrete steps your club can take to strengthen its membership.