Making Rotary's Public Image a Priority!
Helping others understand who we are and how we make a difference as people of action is something all Rotary members can do. Use the tools in the improved Brand Center to help publicize the work of your club or district and share the impact you make. Making public image a priority can help expand Rotary’s reach by attracting members, volunteers, and donors and strengthening our brand.
Promote Rotary Through Events
Events are more than just ways to take action and involve members. They help you connect with the public and expand your reach. Find resources to help you plan and promote your events, including templates to create event flyers and social media posts in the Brand Center.
What's This New Rotary Channel?
In Mid-January, Rotary International launched a WhatsApp channel. The channel, piloting in English-only for now, allows us to post text, video, and audio updates to members, many who use WhatsApp as their preferred social media channel. Users will be able to react to posts with emojis and share or forward Rotary posts to their contacts and groups, providing a great opportunity to share our stories organically and reach new audiences.
Build Social Media Presence
Social media is an excellent way to keep current, past, and prospective members, donors, and friends connected to your club and to foster a sense of belonging. It’s also a great way to increase awareness of your club and its activities and to project a welcoming environment. You’ll find guidance on achieving a successful social media plan on the Brand Center.
Rotarians and Public Image Chairs can receive Rotary's quarterly Public Image Newsletter by simply signing up for the newsletter on My Rotary newsletter preferences page. Share this newsletter with members you think would appreciate learning more about Rotary’s public image and brand. Then encourage them to visit the My Rotary newsletter preferences page to subscribe.
Find Inspiring Stories on Rotary's Refreshed Blog
Rotary has given its blog a new name and a fresh look. The Rotary Voices blog is now Rotary 360, and it captures Rotary's story from every angle. Explore the blog website and look for projects and ideas that showcase how Rotary takes action to do good in the world. Those inspiring stories can help build brand awareness when shared on your club's social media channels, helping attract members, volunteers and donors.