Public Image   |   Tell Your Story   |   Club Websites   |   Social Media   |   Brand & Resources   |   Your PI Team

Support When You Need It

Your club doesn't have to figure everything out on its own. Our Public Image Team brings together Rotarians with experience in the tools and skills you use to tell your story and connect with your community. Whether you have a quick question, need guidance, or want help getting started, we're here to help.

Club Communications Specialists

Publicity / Marketing—Lou Lou Durant

  • Help promote your club, its projects, and events to reach more people in your community.

Publicity/Local News/Newspaper—Honora Norton

  • Help getting your club’s stories, projects, and events noticed by local news and community media.

Graphic Design Support & Design—Julie Ewald, Jamison Kaufman

  • Help creating clear, professional visuals that strengthen your club’s story and Public Image.
  • Contracted design services are also available for clubs needing additional support.

Canva—Angela Lopez

  • Help using Canva to create professional graphics for social media, events, presentations, and club communications.

Video—Michelle Lessard

  • Help creating and using video to bring your club’s people, projects, and impact to life on your website, social media, and other club communications.

Podcast—Mike Flores

  • Help using podcasts to share Rotary stories, conversations, and ideas with a wider audience.

Social Media—Cori Christenson, Michele Malo, Pat Krueger

  • Guidance for Facebook, Instagram, and other platforms to reach your community, connect people to your website, and invite them to learn more about your club.                         
  • Contracted social media services are also available for clubs needing additional support.

Social Media Reels & Videos—Erica McBeth

  • Guidance for creating engaging Reels and short-form videos that showcase your club’s people, projects, and impact—helping you tell your Rotary story in a way that connects with your community.
  • Contracted social media reels & video services are also available for clubs needing additional support.

WhatsApp—Teresa Haire

  • Help using WhatsApp to keep members connected and make club communication easier.

Rotaract Public Image—Sophia Brown

  • Help Rotaract clubs tell their stories, showcase their impact, connect with their communities, and stay connected with District 5495.

Club Tools & Technology Specialists

ClubRunner Website—Michelle Lessard

  • Help with ClubRunner website setup, content, navigation, and tools to make your club website easier to manage and more effective for visitors.

ClubRunner Mobile App—Michelle Lessard

  • Help members get more from the ClubRunner Mobile App, with quick access to club calendars, speakers, member information, events, and other useful club resources.

ClubRunner Newsletter—John Colucci

  • Help using ClubRunner to create and distribute clear, engaging newsletters that keep your members informed and connected.

ClubRunner - Website Manager/Nova Services, Training, Videos—Michelle Lessard

  • Help with ClubRunner websites, Nova tools, training, and how-to resources.
  • Contracted services are also available for clubs needing help designing, building, or managing their ClubRunner website.

ClubRunner (Nova) Conversion—Michelle Lessard

  • Help clubs understand, prepare for, and navigate the transition to ClubRunner Nova.

DACdb—John Colucci

  • Help using DACdb tools to manage club communications, member information, and other club functions.

GivSum (online auctions)—Harvey Hess

  • Help using GivSum to set up and manage online auctions and promote your club’s fundraising efforts.

Google Drive (Club Level)—Julie Ewald

  • Help clubs organize, store, share, and manage files and resources using Google Drive.

Google Drive (District Level)—Selina Gonzales

  • Help with accessing, organizing, and sharing District 5495 files and resources through Google Drive.

AI - Trainer (Guidelines)—David Simmer, Elizabeth Mahoney

  • Help clubs understand and use AI tools effectively while following Rotary guidelines and responsible practices.